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This web site had the following in the web site, "1 For Great Music! Thats right the torch has been passed Holy Sh and you bet your ass! Al Roop has worked so hard to build a venue for heavy hitting, laying it down, good ol Rock." We noticed that the web page stated " Roops plans to follow in the same ground setting footsteps and bring the music to Delaware, Ohio bigger and better than ever." It also said " Thanks for all of your support in our new chapter here at ROOPS. Now, where did I put my Jager? CREATED BY M AND J STUDIOS." The header had Al Roop as the highest ranking optimized keyword. It is followed by Joshua Moore, Ohio machine, and Delaware Ohio which isn't as ranked as highly as Al Roop. The next words roopbrothers.com uses is Music Bar. Bar was included and could not be understood by web crawlers.